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Week 16 Part B: Building Out Your Strategy

Weekly Content Breakdown (4-week plan) Day Platform(s) Content Type Time Required Monday Instagram, Pinterest Behind-the-scenes baking video Short video (Reel + Pin) 1 hour filming, 1 hour editing, 30 mins scheduling Tuesday Instagram Stories Poll + “This or That” (cake vs. cookie) Interactive story 20 mins design/posting, 15 mins engagement Wednesday TikTok Quick recipe or decorating tip Short video 1.5 hours filming/editing, 15 mins engagement Thursday Instagram, Pinterest Product showcase (new or best-seller) High-quality image + caption 1 hour photography + Canva design, 30 mins post Friday Instagram, TikTok Customer review/testimonial Video with photos or client quote 45 mins creation, 15 mins engagement Saturday All Day off or bonus post (ex: seasonal recipe, trending audio) Optional/creative Flexible Sunday All Weekly recap + plan next week Planning + review + analytics 1.5 hours total Weekly Routine (Task Breakdown) Task Day(s) Time Spent Content planning + calendar Sunday 1 ...
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Week 16 Part A: Developing Your Marketing Strategy

IOMI’s Social Media Strategy Throughout this semester, I’ve learned a lot about using social media strategically to build an authentic and engaging brand. Through lectures, assignments, and readings—especially Creating Your Marketing Strategy and Likeable Social Media —I’ve developed a clearer understanding of how I want to position my business: IOMI , a handcrafted baking brand. Which Platforms Are Best for IOMI? For the type of content IOMI creates—visual, emotional, and creative— Instagram is the most powerful platform. It allows me to share aesthetically pleasing images of my baked goods, show behind-the-scenes processes in stories and reels, and connect with people who value handmade, beautiful, and meaningful treats. I also discovered that TikTok is great for short recipe videos, baking tips, or day-in-the-life content that shows the reality of running a baking business. And although I haven’t used it much yet, Pinterest could be a future tool for driving traffic from peo...
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Week 15 Part B: What We Can Learn from FaceBook and Other Analytics

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   Crumbl Cookies' Social Media Strategies – May 2025 Due to limited activity and insufficient engagement on my own business pages for Iomi Bake, I was unable to access detailed analytics on Facebook and Instagram. To fulfill the assignment requirements, I analyzed the social media presence of Crumbl Cookies, a brand renowned for its dynamic online marketing strategies. Key Insights from Crumbl Cookies' Social Media: Engagement Metrics: Crumbl Cookies boasts an average engagement rate of approximately 1.05% on Instagram, with each post receiving around 58,034 likes and 4,158 comments. Content Strategy: The brand maintains a consistent posting schedule, featuring high-quality images and videos that highlight their weekly rotating cookie flavors. This approach keeps their content fresh and engaging for their audience. Community Engagement: Crumbl actively interacts with its followers through comments, shares, and user-generated content, fostering a str...
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Week 15 PART A

  Leveraging Google Analytics: 5 Essential Features for Iomi As Iomi continues to grow, understanding our customers' behaviors and preferences becomes increasingly vital. Google Analytics offers a suite of tools that can provide deep insights into our online presence. Here are five features that stand out: 1. Real-Time Reporting Why It Matters: Real-time reporting allows us to see what's happening on our website as it occurs. This feature helps us monitor the immediate impact of new product launches or promotional campaigns. 2. Audience Demographics and Interests Why It Matters: By analyzing the demographics and interests of our visitors, we can tailor our content and product offerings to better meet their preferences, enhancing customer engagement and satisfaction. 3. Traffic Acquisition Reports Why It Matters: Understanding where our traffic originates—be it organic search, social media, or referral links—enables us to focus our marketing efforts on the most effecti...
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Week 14 Part B

 APRIL´S This week I read a blog post from one of my April´s who compared four tools: Brandwatch , Monday.com , Buffer , and ContentStudio . I thought it was interesting how they focused not just on the features, but also on how clear and user-friendly the websites were. KATIE´S  I also read a great post from a Katie´s who looked into Buffer , Hootsuite , Later , and Zoho Social for managing her Pure Glow Organics page. I liked how clearly she broke down what each platform offers and how honest she was about pricing and usability. Her post made me realize that Zoho Social might be a better option than I thought—it seems affordable and well-balanced for long-term use. I also agreed with her take on Buffer being super easy for beginners and Later being a top pick for Instagram planning. ALEIDA´S I left a comment on a Aleida´s post about using social media tools for her in-home Pilates studio. She compared Buffer, Hootsuite, Sprout Social, and Later in a really thoughtful w...
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Week 14 part A

Which Social Media Management Tool Is Best for Iomi? Here’s What I Found Managing Iomi’s social media presence has become one of the most exciting—but also time-consuming—parts of growing my business. As much as I love sharing photos of our brownies, writing captions, and engaging with followers, doing it all manually isn't sustainable. That’s why this week I researched different social media management tools to help organize content, save time, and keep Iomi looking sharp online. Here are seven tools I looked into, with a quick breakdown of what they offer (free vs. paid), and how I think they could support Iomi’s social media needs: 1. Later Free Plan : 1 social set (Instagram, Facebook, Pinterest, etc.) and 30 posts per profile/month. Paid Plan : Starts at $25/month. Why I Like It : The drag-and-drop calendar is great for planning Iomi’s Instagram grid. It helps keep everything visually consistent—which matters a lot for a brand like mine where image is everything. 2. B...
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Wk13B: Creating 3 of Your own Ads - Explain Why They Would be Effective

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Ad 1: Brand Identity Video – “Not Just Another Bakery” For my first ad, I created a video to introduce IOMI and highlight the heart behind the brand. I used the phrase “Not just another bakery” to catch the audience’s attention and show that IOMI is unique. Below that, I added: “IOMI is a place where premium ingredients meet passion,” to communicate our focus on quality and care. The goal of this ad is to build brand identity and emotional connection. I chose a video format because it allows me to tell a story and engage viewers visually, using real footage of the baking process and the final product. This builds trust and makes the brand more personal. Ad 2: Instagram Post – “Unforgettable Bites” For my second ad, I created an image-based post for Instagram, using the phrase: “At IOMI we turn simple into unforgettable bites” followed by “Baked with love.” I chose Instagram because it’s a visual platform , and it allows me to highlight the beauty of the product through aesthetic...
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