Vanessa's CSIT 155 - Spring 2025 Class Blog

Hello everyone! Today, I want to share my thoughts on implementing an email marketing strategy for IOMI Bake . How Often Should I Send a Newsletter? I've been researching the ideal frequency for sending emails, and many experts suggest that sending between 1 and 3 emails per month is effective. This helps keep subscribers engaged without overwhelming them. For IOMI Bake , I believe a bi-weekly newsletter would be perfect. This way, I can keep our customers informed about new products and special offers without cluttering their inboxes. ​ Content Ideas for IOMI Bake's Newsletter Thinking about what might interest our customers, here are some ideas for the newsletter: Exclusive Recipes: Sharing special recipes that customers can try at home. This not only showcases our passion for baking but also creates a deeper connection with our community. ​ Behind-the-Scenes: Showing the process of creating our products, highlighting the quality of ingredients and the love we put ...

  Using Google for Business as a Small Brand Owner As someone who started a small wellness brand in Colombia called IOMI , learning about Google Business tools has been really interesting. Back home, I used Instagram and word of mouth to grow my community, but I realize now how powerful Google can be, especially for businesses with a physical location or a clear online presence. Google isn’t just a search engine—it’s a platform that helps businesses be visible in a professional and organized way. One of the tools I found most useful is the Google Business Profile . It allows you to add your address, business hours, photos, updates, and even interact with people who leave reviews. I checked a few small businesses here in California, and I noticed they use their Google page almost like a mini-website. They post pictures, respond to reviews, and share what’s happening with their services. I think it creates trust with potential customers before they even visit in person. Google als...