Vanessa's CSIT 155 - Spring 2025 Class Blog

  Leveraging Google Analytics: 5 Essential Features for Iomi As Iomi continues to grow, understanding our customers' behaviors and preferences becomes increasingly vital. Google Analytics offers a suite of tools that can provide deep insights into our online presence. Here are five features that stand out: 1. Real-Time Reporting Why It Matters: Real-time reporting allows us to see what's happening on our website as it occurs. This feature helps us monitor the immediate impact of new product launches or promotional campaigns. 2. Audience Demographics and Interests Why It Matters: By analyzing the demographics and interests of our visitors, we can tailor our content and product offerings to better meet their preferences, enhancing customer engagement and satisfaction. 3. Traffic Acquisition Reports Why It Matters: Understanding where our traffic originates—be it organic search, social media, or referral links—enables us to focus our marketing efforts on the most effecti...

 APRIL´S This week I read a blog post from one of my April´s who compared four tools: Brandwatch , Monday.com , Buffer , and ContentStudio . I thought it was interesting how they focused not just on the features, but also on how clear and user-friendly the websites were. KATIE´S  I also read a great post from a Katie´s who looked into Buffer , Hootsuite , Later , and Zoho Social for managing her Pure Glow Organics page. I liked how clearly she broke down what each platform offers and how honest she was about pricing and usability. Her post made me realize that Zoho Social might be a better option than I thought—it seems affordable and well-balanced for long-term use. I also agreed with her take on Buffer being super easy for beginners and Later being a top pick for Instagram planning. ALEIDA´S I left a comment on a Aleida´s post about using social media tools for her in-home Pilates studio. She compared Buffer, Hootsuite, Sprout Social, and Later in a really thoughtful w...

Which Social Media Management Tool Is Best for Iomi? Here’s What I Found Managing Iomi’s social media presence has become one of the most exciting—but also time-consuming—parts of growing my business. As much as I love sharing photos of our brownies, writing captions, and engaging with followers, doing it all manually isn't sustainable. That’s why this week I researched different social media management tools to help organize content, save time, and keep Iomi looking sharp online. Here are seven tools I looked into, with a quick breakdown of what they offer (free vs. paid), and how I think they could support Iomi’s social media needs: 1. Later Free Plan : 1 social set (Instagram, Facebook, Pinterest, etc.) and 30 posts per profile/month. Paid Plan : Starts at $25/month. Why I Like It : The drag-and-drop calendar is great for planning Iomi’s Instagram grid. It helps keep everything visually consistent—which matters a lot for a brand like mine where image is everything. 2. B...