Wk13B: Creating 3 of Your own Ads - Explain Why They Would be Effective
Ad 1: Brand Identity Video – “Not Just Another Bakery” For my first ad, I created a video to introduce IOMI and highlight the heart behind the brand. I used the phrase “Not just another bakery” to catch the audience’s attention and show that IOMI is unique. Below that, I added: “IOMI is a place where premium ingredients meet passion,” to communicate our focus on quality and care. The goal of this ad is to build brand identity and emotional connection. I chose a video format because it allows me to tell a story and engage viewers visually, using real footage of the baking process and the final product. This builds trust and makes the brand more personal. Ad 2: Instagram Post – “Unforgettable Bites” For my second ad, I created an image-based post for Instagram, using the phrase: “At IOMI we turn simple into unforgettable bites” followed by “Baked with love.” I chose Instagram because it’s a visual platform , and it allows me to highlight the beauty of the product through aesthetic...