Vanessa's CSIT 155 - Spring 2025 Class Blog

  I've been thinking a lot about how TikTok has become one of the most influential social media platforms out there. It's crazy how a simple, short video can go viral overnight and reach millions of people. The format, with its engaging videos and endless creativity, especially appeals to younger audiences who love its dynamic and interactive nature. That's why I believe TikTok could be a fantastic platform for Iomi to connect with our audience in a fun and authentic way. Iomi is a brand I’ve been working on with the goal of building a strong online presence by being exactly where our potential customers are. TikTok, with its playful and real vibe, feels like the perfect place to show off Iomi’s personality and create content that feels fresh and relatable. Ideally, collaborating with other brands or influencers would be great to boost visibility and credibility for Iomi. However, since Iomi is still a new business, I have to be careful not to spend too much on promotio...

  At Iomi Bake US, we're passionate about brownies—but not just any brownies. We specialize in brownies with delightful, unique toppings that set us apart from traditional bakeries. Although I prefer to keep myself behind the scenes, I deeply enjoy showcasing the preparation process, allowing customers to see the premium, high-quality ingredients we proudly use. One powerful way we can build meaningful connections with our customers is by using blogs and vlogs. A blog would allow us to regularly share detailed insights into our ingredients, explaining why we choose particular toppings and highlighting their benefits or unique qualities. For example, we could write posts on why we prefer organic chocolate, fresh fruits, or artisanal peanut butter. These posts provide transparency, building trust with our customers who value quality and authenticity. On the other hand, a vlog could vividly demonstrate our passion without the need to appear on camera personally. Short, visually ap...