Vanessa's CSIT 155 - Spring 2025 Class Blog

  1. Crumbl Cookies (3.5 million followers) Crumbl Cookies has rapidly gained popularity for its rotating cookie flavors and eye-catching pink packaging. Their branding is playful yet modern, and they’ve effectively turned something as simple as a cookie into a viral sensation on social media.  They frequently post weekly cookie flavor lineups that generate a lot of excitement and engagement. Sometimes they share short videos or photos of how their cookies are made, which helps personalize the brand.  They use high-quality images and short, snappy videos to show off fresh cookies, which makes their posts very shareable. Customer Engagement Crumbl’s page gets thousands of likes, comments, and shares on their flavor reveal posts. Many customers also tag friends to coordinate cookie runs. This consistent engagement showcases the power of strong visuals and a solid brand identity. What I Learn From Them The importance of building excitement around new products. Consistency in...

        Iomi was an online bakery that closed in 2021, but it still lives on in my sister’s and my memories. Iomi specialized in three products—brownies, cookies, and tres leches dessert—which we sold in various sizes and shapes, offering a choice of 36 different toppings. These products were intended for special occasions such as weddings, birthdays, corporate events, or simply as a sweet treat at home. Since the bakery was originally created just to earn some extra income, we focused solely on Instagram and WhatsApp. In Colombia, these channels are very effective: potential customers could view our catalog on Instagram—especially in our Stories and Insights—and place their orders via Instagram’s direct messages or WhatsApp.   Identifying the Target Market Demographics Age Range : Primarily young adults to middle-aged individuals (approximately 18–50). Income Level : Middle class and above—people willing to spend on high-qual...