Week 6: Part A Engaging Your Customers - FaceBook Strategy

 

1. Crumbl Cookies (3.5 million followers)

Crumbl Cookies has rapidly gained popularity for its rotating cookie flavors and eye-catching pink packaging. Their branding is playful yet modern, and they’ve effectively turned something as simple as a cookie into a viral sensation on social media.

 They frequently post weekly cookie flavor lineups that generate a lot of excitement and engagement. Sometimes they share short videos or photos of how their cookies are made, which helps personalize the brand.

 They use high-quality images and short, snappy videos to show off fresh cookies, which makes their posts very shareable.

Customer Engagement

Crumbl’s page gets thousands of likes, comments, and shares on their flavor reveal posts. Many customers also tag friends to coordinate cookie runs. This consistent engagement showcases the power of strong visuals and a solid brand identity.

What I Learn From Them

  • The importance of building excitement around new products.
  • Consistency in branding and presentation is key to standing out on a crowded platform.

2. Nothing Bundt Cakes (1.6 million followers)

I love bundt cakes for their timeless appeal and variety of flavors. Nothing Bundt Cakes feels homey and familiar, yet their branding is clean, memorable, and instantly recognizable.

Deals on holiday or seasonal bundt cakes are their promotional offers.

They often tie their cakes to special events or occasions (birthdays, anniversaries, graduations).

They write their post in a  Warm, inviting, and family-friendly

Their media is usually features bright, colorful photos of their cakes, along with close-ups highlighting frosting details.

Customer Engagement

They have a loyal following that frequently comments with stories about family gatherings or special events. Their posts invite conversation by asking questions or encouraging fans to share their personal bundt-cake moments.

What I Learn From Them

  • There’s value in tying your product to life’s special events.
  • Consistency in visual presentation (colors, angles, lighting) can make your brand instantly recognizable.

California Cakes (5.4 million followers) CLOSED

California Cakes was known for extravagant, highly detailed cake designs. They consistently showcase creative cakes that push boundaries—ideal for finding inspiration.

Their post are beautiful, often over-the-top designs for weddings, birthdays, and themed events. Occasionally, they share quick snippets of the decoration process.

 Usually short captions that let the cake designs speak for themselves are their writing spot

 Visuals are the star. They use stunning images and occasionally short videos that focus on decorative techniques.

Customer Engagement

Their most engaging posts usually feature a “wow factor”—the more dramatic or novel the cake, the more comments and shares they receive.

What I Learn From Them

  • Striking visuals can do most of the talking when it comes to baked goods.
  • People love witnessing creativity in action—especially with intricate designs

Tasty (104 million followers)

Tasty is a giant in the world of recipe videos. With their massive following, their content ranges from quick cooking hacks to elaborate baking tutorials.

 Type of post withShort, step-by-step videos with text overlay.

They like to give food hacks, tips for making recipes easier or more efficient.

  • Writing Style: Informative and straightforward, with captions that complement the videos.
  • Use of Media: Highly produced, bright, and visually appealing videos—this is what they’re famous for.

Customer Engagement

Their audience is extremely active. Likes, shares, and comments pour in from viewers all around the world who discuss their baking attempts, successes, or modifications to Tasty’s recipes.

What I Learn From Them

  • High-quality, well-edited videos can go viral.
  • Offering value (recipes, tips) in an easily digestible format encourages audience sharing and retention.

Map’s Cookies Arte en Galletas y Más (15k followers)

Map’s Cookies specializes in intricately decorated cookies that look like edible art. It’s fascinating to see how they turn cookies into tiny canvases.

Showcasing new themes and custom orders are their type of post.

  • Behind-the-Scenes: Occasional peeks into their decorating techniques and tools.

Their writing style is Often bilingual (Spanish/English) with short, enthusiastic captions.

 High-quality photos capturing detail in icing colors and designs.

Customer Engagement

Their audience may be smaller, but it’s dedicated. Customers often tag friends who love custom cookies or comment with inquiries about orders. Their niche focus helps them stand out.

What I Learn From Them

  • Niche markets (like hand-decorated cookies) can develop loyal fan bases.
  • Personal touches, like behind-the-scenes videos, build trust and intrigue.

6. Makeskookie (172 followers)

This is a smaller page, and I love to support up-and-coming bakers. It’s fun to watch them grow and see how they refine their craft.

 They enjoy to do promotional post. Occasionally about upcoming cookie sales or deals.

The way to write is casual and friendly. You can tell there’s a lot of love behind what they do.

Photos can vary in quality, but this is part of their journey—improvement over time is noticeable.

Customer Engagement

Since the page is still growing, the engagement is modest, but consistent. Friends and family often show support by sharing or liking posts.

What I Learn From Them

  • We all start somewhere! Authenticity and a personal voice can connect with a community even if your audience is small at first.
  • Incremental improvements in photography and presentation can make a big difference over time.

7. Purple Bites (294 followers)

Similar to Makeskookie, Purple Bites is a smaller-scale business with a unique name and style. I appreciate their minimalist brand aesthetic and homemade feel.

Types of Posts

  • Flavor Features: Spotlights on different flavors or types of sweets they’re offering.
  • Promotional Giveaways: Sometimes they run small giveaways or specials to build engagement.

Quality of Posts

  • Writing Style: Personal and sincere—often describing the story behind certain sweet creations.
  • Use of Media: Simple but appealing product shots. Not heavily produced, but they convey freshness and homemade charm.

Customer Engagement

Their audience is gradually growing. Most comments come from loyal local customers praising the taste or the service.

What I Learn From Them

  • Building a genuine, community-based following can be more impactful than chasing large numbers.
  • Personal stories behind recipes or products can create a deeper emotional connection.

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