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Showing posts from February 9, 2025

Week 4 Part A: Defining Target Markets

  Below you are going to read a  comparative analysis of Hungry Bear Deli and Subway Hungry Bear Deli When you first visit Hungry Bear Deli’s homepage, you immediately sense a warm, welcoming atmosphere. Even the name—“Hungry Bear”—conjures up feelings of comfort and nostalgia, along with a unique nod to California. The color palette is earthy and warm tones suggesting freshness and perhaps a local or rustic environment.  For me the images and typography is beutiful, photographs showing high-quality close-ups of sandwiches and ingredients tend to look homemade or freshly prepared. Fonts may be casual, friendly, and easy to read, reinforcing a comfortable.  This brand has a warm, inviting and personal tone. Target Customer  Demographics: Probably local families, office workers in nearby neighborhoods, and individuals who prefer a local deli experience over a franchise. Psychographics: People who value personalized service, community connection, and a more ...

Week 3 Part B: Developing a Brand

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Iomi Bake is a pastry business that was born alongside my sister in 2018, where both of us could work on our personal interests while also building a business and generating our own income. What started as a loosely structured plan, without considering long-term goals or even creating any kind of formal project, grew and became a well-known online pastry shop in the city of Medellín. However, we decided to close it in 2021 to focus on our professional careers and gain work experience with other companies. Unfortunately, at that time, we didn’t fully appreciate the value of everything we had built and instead prioritized the experience provided by large companies. This was mainly because, in Colombia, entrepreneurship doesn’t hold much weight if you are a small business, and economic volatility is high. As a result, without experience from a well-established company, it becomes much harder to find a job. Our logo It’s simple, with colors in white, brown, and blue. We wanted it to includ...