Week 4 Part A: Defining Target Markets
Below you are going to read a comparative analysis of Hungry Bear Deli and Subway Hungry Bear Deli When you first visit Hungry Bear Deli’s homepage, you immediately sense a warm, welcoming atmosphere. Even the name—“Hungry Bear”—conjures up feelings of comfort and nostalgia, along with a unique nod to California. The color palette is earthy and warm tones suggesting freshness and perhaps a local or rustic environment. For me the images and typography is beutiful, photographs showing high-quality close-ups of sandwiches and ingredients tend to look homemade or freshly prepared. Fonts may be casual, friendly, and easy to read, reinforcing a comfortable. This brand has a warm, inviting and personal tone. Target Customer Demographics: Probably local families, office workers in nearby neighborhoods, and individuals who prefer a local deli experience over a franchise. Psychographics: People who value personalized service, community connection, and a more ...