Vanessa's CSIT 155 - Spring 2025 Class Blog

Weekly Content Breakdown (4-week plan) Day Platform(s) Content Type Time Required Monday Instagram, Pinterest Behind-the-scenes baking video Short video (Reel + Pin) 1 hour filming, 1 hour editing, 30 mins scheduling Tuesday Instagram Stories Poll + “This or That” (cake vs. cookie) Interactive story 20 mins design/posting, 15 mins engagement Wednesday TikTok Quick recipe or decorating tip Short video 1.5 hours filming/editing, 15 mins engagement Thursday Instagram, Pinterest Product showcase (new or best-seller) High-quality image + caption 1 hour photography + Canva design, 30 mins post Friday Instagram, TikTok Customer review/testimonial Video with photos or client quote 45 mins creation, 15 mins engagement Saturday All Day off or bonus post (ex: seasonal recipe, trending audio) Optional/creative Flexible Sunday All Weekly recap + plan next week Planning + review + analytics 1.5 hours total Weekly Routine (Task Breakdown) Task Day(s) Time Spent Content planning + calendar Sunday 1 ...

IOMI’s Social Media Strategy Throughout this semester, I’ve learned a lot about using social media strategically to build an authentic and engaging brand. Through lectures, assignments, and readings—especially Creating Your Marketing Strategy and Likeable Social Media —I’ve developed a clearer understanding of how I want to position my business: IOMI , a handcrafted baking brand. Which Platforms Are Best for IOMI? For the type of content IOMI creates—visual, emotional, and creative— Instagram is the most powerful platform. It allows me to share aesthetically pleasing images of my baked goods, show behind-the-scenes processes in stories and reels, and connect with people who value handmade, beautiful, and meaningful treats. I also discovered that TikTok is great for short recipe videos, baking tips, or day-in-the-life content that shows the reality of running a baking business. And although I haven’t used it much yet, Pinterest could be a future tool for driving traffic from peo...

   Crumbl Cookies' Social Media Strategies – May 2025 Due to limited activity and insufficient engagement on my own business pages for Iomi Bake, I was unable to access detailed analytics on Facebook and Instagram. To fulfill the assignment requirements, I analyzed the social media presence of Crumbl Cookies, a brand renowned for its dynamic online marketing strategies. Key Insights from Crumbl Cookies' Social Media: Engagement Metrics: Crumbl Cookies boasts an average engagement rate of approximately 1.05% on Instagram, with each post receiving around 58,034 likes and 4,158 comments. Content Strategy: The brand maintains a consistent posting schedule, featuring high-quality images and videos that highlight their weekly rotating cookie flavors. This approach keeps their content fresh and engaging for their audience. Community Engagement: Crumbl actively interacts with its followers through comments, shares, and user-generated content, fostering a str...