Week 15 Part B: What We Can Learn from FaceBook and Other Analytics

 https://tandsgo.com/wp-content/uploads/2022/01/Crumble-Instagram-grid.png


 Crumbl Cookies' Social Media Strategies – May 2025

Due to limited activity and insufficient engagement on my own business pages for Iomi Bake, I was unable to access detailed analytics on Facebook and Instagram. To fulfill the assignment requirements, I analyzed the social media presence of Crumbl Cookies, a brand renowned for its dynamic online marketing strategies.

Key Insights from Crumbl Cookies' Social Media:

  1. Engagement Metrics:

    • Crumbl Cookies boasts an average engagement rate of approximately 1.05% on Instagram, with each post receiving around 58,034 likes and 4,158 comments.

  2. Content Strategy:

    • The brand maintains a consistent posting schedule, featuring high-quality images and videos that highlight their weekly rotating cookie flavors. This approach keeps their content fresh and engaging for their audience.

  3. Community Engagement:

    • Crumbl actively interacts with its followers through comments, shares, and user-generated content, fostering a strong sense of community and loyalty among customers.

Lessons Learned and Applications for Iomi Bake:

  • Consistency is Crucial:

    • Regular posting with visually appealing content can significantly enhance audience engagement.

  • Interactive Content:

    • Incorporating polls, Q&A sessions, and user-generated content can foster community involvement and increase brand loyalty.

  • Highlighting Unique Offerings:

    • Showcasing unique products or weekly specials can create anticipation and encourage repeat engagement.

Conclusion:

Analyzing Crumbl Cookies' social media strategies provided valuable insights into effective online marketing practices. By implementing similar tactics—such as consistent posting, engaging content, and active community interaction—I can enhance Iomi Bake's online presence and customer engagement.

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