Week 16 Part B: Building Out Your Strategy

Weekly Content Breakdown (4-week plan)

DayPlatform(s)ContentTypeTime Required
MondayInstagram, PinterestBehind-the-scenes baking videoShort video (Reel + Pin)1 hour filming, 1 hour editing, 30 mins scheduling
TuesdayInstagram StoriesPoll + “This or That” (cake vs. cookie)Interactive story20 mins design/posting, 15 mins engagement
WednesdayTikTokQuick recipe or decorating tipShort video1.5 hours filming/editing, 15 mins engagement
ThursdayInstagram, PinterestProduct showcase (new or best-seller)High-quality image + caption1 hour photography + Canva design, 30 mins post
FridayInstagram, TikTokCustomer review/testimonialVideo with photos or client quote45 mins creation, 15 mins engagement
SaturdayAllDay off or bonus post (ex: seasonal recipe, trending audio)Optional/creativeFlexible
SundayAllWeekly recap + plan next weekPlanning + review + analytics1.5 hours total



Weekly Routine (Task Breakdown)

TaskDay(s)Time Spent
Content planning + calendarSunday1 hour
Content creation (video/photo)Mon, Wed, Thurs3–4 hours total
Editing/scheduling postsMon, Wed, Thurs1.5–2 hours
Community engagement (comments, DMs)Daily (15 min/day)1.5 hours/week
Analytics review (likes, saves, shares)Sunday30 mins
Canva design for postsThurs1 hour


Platform Strategy Overview

  • Instagram: 4–5 posts/week (2 reels, 2 photos, daily stories)

    • Focus: visual branding, product storytelling, engagement

  • TikTok: 2 videos/week

    • Focus: fun, casual, trending sounds, baking process

  • Pinterest: 2–3 Pins/week (repurposed from IG/TikTok)

    • Focus: inspirational content, seasonal treats, evergreen recipes


Estimated Weekly Time Commitment

  • Planning: 1.5 hours

  • Creating content: 4–5 hours

  • Editing + scheduling: 2–3 hours

  • Engagement + responding: 1.5 hours

  • Analytics review: 0.5 hour
    → Total: ~10–12 hours/week




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