Week 8 Part B: Using Blogs, Vlogs etc Plus Adding a Personal Touch to Posts

 

At Iomi Bake US, we're passionate about brownies—but not just any brownies. We specialize in brownies with delightful, unique toppings that set us apart from traditional bakeries. Although I prefer to keep myself behind the scenes, I deeply enjoy showcasing the preparation process, allowing customers to see the premium, high-quality ingredients we proudly use.

One powerful way we can build meaningful connections with our customers is by using blogs and vlogs. A blog would allow us to regularly share detailed insights into our ingredients, explaining why we choose particular toppings and highlighting their benefits or unique qualities. For example, we could write posts on why we prefer organic chocolate, fresh fruits, or artisanal peanut butter. These posts provide transparency, building trust with our customers who value quality and authenticity.

On the other hand, a vlog could vividly demonstrate our passion without the need to appear on camera personally. Short, visually appealing videos capturing the mixing, baking, and decorating stages could captivate our audience, fostering trust and highlighting our meticulous attention to detail.

Adding a personal touch becomes especially valuable when it enhances our authenticity and builds emotional connections with our customers. For instance, sharing a behind-the-scenes video of our baking process creates transparency and engages customers by making them feel part of the journey. On the other hand, in some instances—such as providing ingredient specifications, allergen information, or dietary facts—keeping the content factual and straightforward without personalization is often more effective.

Other businesses successfully leverage similar styles of posting. For example, local coffee shops often share videos about roasting beans, and artisanal pizza places highlight fresh ingredient sourcing, both effectively engaging customers. However, businesses like financial consultants or law firms might prefer a more factual, straightforward approach rather than a personable, storytelling style, as their clients typically value clarity and professionalism above emotional engagement.

For Iomi Bake US, striking a balance between showcasing our exceptional ingredients, highlighting our unique toppings, and occasionally adding thoughtful insights about our passion for baking will ensure our content remains genuine, engaging, and relatable—without needing to step into the spotlight personally.