Wk13B: Creating 3 of Your own Ads - Explain Why They Would be Effective

Ad 1: Brand Identity Video – “Not Just Another Bakery”

For my first ad, I created a video to introduce IOMI and highlight the heart behind the brand. I used the phrase “Not just another bakery” to catch the audience’s attention and show that IOMI is unique. Below that, I added: “IOMI is a place where premium ingredients meet passion,” to communicate our focus on quality and care. The goal of this ad is to build brand identity and emotional connection. I chose a video format because it allows me to tell a story and engage viewers visually, using real footage of the baking process and the final product. This builds trust and makes the brand more personal.


Ad 2: Instagram Post – “Unforgettable Bites”

For my second ad, I created an image-based post for Instagram, using the phrase: “At IOMI we turn simple into unforgettable bites” followed by “Baked with love.” I chose Instagram because it’s a visual platform, and it allows me to highlight the beauty of the product through aesthetic photography. The image I used is more carefully styled — with good lighting, clean background, and a close-up. This visual style connects with people who value presentation and share-worthy content. Instagram is the perfect place for this kind of ad because users scroll for inspiration and visuals that feel delicious, elegant, and artistic. This post is meant to stop people mid-scroll and make them crave a taste — not just because it looks good, but because it also feels personal and made with care.




Ad 3: Instagram Post – “Love in Every Brownie”

For my third ad, I created a post for Instagram featuring a heart-shaped brownie. The idea is to show that love can be celebrated any day — not just on holidays. I used this post to highlight the emotional side of IOMI and how we express feelings through handmade desserts. Instagram is ideal for this ad because it’s a place where people share special moments, and the visual of a heart-shaped brownie is warm, eye-catching, and very "shareable." This ad speaks to people who enjoy thoughtful details and want to give meaningful gifts. It helps position IOMI as a brand that doesn’t just sell sweets — we help people share love through our creations.

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