Week 11 Part A: Using AI, Social Influencers, LinkedIn, Conversation based Social Media and more

 How AI Can Sweeten Up Your Brand: A Look into Artificial Intelligence and Iomi Bake

As a small business owner and digital marketing student, I’m always exploring new ways to make content creation easier, faster, and more creative. That’s why this week I took a deep dive into the use of Artificial Intelligence (AI) for social media — and let me tell you, it’s a game changer.

AI tools like ChatGPT, Jasper, and Canva’s AI features are helping brands write captions, create blog posts, and even generate visual content in seconds. I tested a few of them imagining a comeback for my dessert business Iomi Bake, and I was surprised by how easy it was to describe my brand’s style and instantly get ideas for Instagram posts, promotional emails, or even cute names for new cakes.

One of the coolest tools I tried was an AI art generator. I typed a few keywords like "minimalist dessert logo," "pastel tones," and "homemade cake aesthetic," and the results were gorgeous. Of course, some images needed small edits, and it’s true — AI can’t replace human creativity, but it’s a great starting point when you feel stuck or short on time. It’s also worth thinking ethically: AI models are trained with thousands of styles, and not every artist is okay with that. So I believe the best way to use it is as inspiration — not a final product.

AI has definitely expanded the way brands communicate online. It helps maintain consistency, speed up content calendars, and even track trends. But most importantly for small businesses like mine, it’s free or affordable, and that means more energy can go into baking... and less into stressing over captions.

As I continue building my skills in marketing, I see AI not as a replacement, but as a supportive teammate. With tools like these, Iomi Bake could come back stronger than ever — with smart, beautiful content that connects with dessert lovers (without the burnout).

Comments

  1. A SterlingApril 12, 2025 at 5:16 PM

    Absolutely loved reading this! I completely agree — I too feel that AI is an incredible game changer, especially for small businesses like ours. Your experience with tools like ChatGPT, Canva, and AI art generators really resonated with me. I’ve found the same thing — AI doesn’t take away the heart of what we do, but it absolutely helps us share it with more ease and creativity. I also appreciate your thoughtful take on using AI ethically and as inspiration. Here’s to building our brands with more joy and less burnout — AI is definitely the teammate we didn’t know we needed!

    ReplyDelete
  2. Coco DryApril 22, 2025 at 12:59 PM

    Loved this! It’s so cool how you tied AI back to your dessert brand — Iomi Bake sounds like it’s got a sweet comeback in the works 🍰. Totally agree that AI is best as a creative sidekick, not a replacement!

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