Week 8 Part A: Your Instagram Hashtag Use

 

 Understanding and using marketing strategies in the United States versus Colombia. Marketing in the U.S. tends to be more visual, straightforward, and targeted, often emphasizing clarity, simplicity, and immediate consumer appeal. Effective social media presence here relies heavily on eye-catching visuals and highlighting unique product features—such as creative toppings in our brownie posts—to attract attention quickly.

In contrast, marketing in Colombia often relies more on personal connections, storytelling, and establishing trust over time. The emphasis tends to be on relationships, word-of-mouth recommendations, and customer loyalty through personal engagement.

For our U.S. marketing approach, I chose a general but visually engaging strategy aimed at quickly establishing brand presence and emphasizing the appealing toppings featured in our posts. #BrowniesUSA, #BrownieToppings, #Hersheys #MilkyWay #Twix #PeanutButter

For this exercise, I checked some pages with fewer followers. I noticed that well-established businesses usually prefer to use hashtags featuring their own brand name. This motivated me to adopt a similar strategy and create a hashtag using my brand's name.

I posted around midday (12 pm) and early evening (6 pm). After observing the response, I noticed that weekday evenings and weekend mornings are more effective for my brownie business. This is likely because at midday people have their lunch break, and by 6 pm many people have already finished work, giving them more free time to relax and browse social media, making them more likely to engage with dessert-related content.

From this exercise, I learned the importance of using hashtags strategically. I noticed smaller businesses often use generic hashtags to grow their visibility, while well-established brands typically create hashtags based on their brand name. This inspired me to adopt a branded hashtag to help build my brand presence, attract loyal followers, and differentiate my brownies by highlighting their unique toppings.


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