Week 4 Part A: Defining Target Markets

 Below you are going to read a  comparative analysis of Hungry Bear Deli and Subway


Hungry Bear Deli

When you first visit Hungry Bear Deli’s homepage, you immediately sense a warm, welcoming atmosphere. Even the name—“Hungry Bear”—conjures up feelings of comfort and nostalgia, along with a unique nod to California.

The color palette is earthy and warm tones suggesting freshness and perhaps a local or rustic environment. 

For me the images and typography is beutiful, photographs showing high-quality close-ups of sandwiches and ingredients tend to look homemade or freshly prepared. Fonts may be casual, friendly, and easy to read, reinforcing a comfortable. 

This brand has a warm, inviting and personal tone.


Target Customer 

  • Demographics: Probably local families, office workers in nearby neighborhoods, and individuals who prefer a local deli experience over a franchise.
  • Psychographics: People who value personalized service, community connection, and a more artisanal feel. They might be willing to pay a bit more for quality or a “local” vibe.


    • Call to action

    Come in and meet us!”



    SUBWAY

    Subway’s brand is instantly recognizable—a global fast-food franchise. They know how to evocate a sense of freshness but in a more commercial way. The website contains  promotional images of sandwiches and combos. Fonts are bold, clean, and internationally standardized.

    The tone is bright, energetic, and efficiency-oriented. Subway leans on the idea of “Eat Fresh,” but in a corporate, mass-market framing.



    Target Customer 

  • Demographics: Very broad range—busy professionals, students, families, travelers looking for a familiar brand, and anyone seeking a relatively quick, customizable meal.

  • Psychographics: Budget-conscious individuals who appreciate consistency, speed, and the convenience of many locations. Health-conscious to an extent (the brand historically positioned itself as a “healthier” fast food alternative), but convenience and affordability also play big roles.



    • Call to action

    Customize Your Sandwich


     Differences in Target Market

    1. Local vs. Global Approach:

      • Hungry Bear Deli seems to appeal to a local or regional audience—people who might want a unique, possibly family-run experience.
      • Subway appeals to a global audience, leveraging brand recognition and consistency.

    2. Budget Sensitivity and Customization:

      • Subway’s audience often seeks value meals, quick service, and brand reliability.
      • Hungry Bear Deli’s audience may value quality ingredients and a neighborhood atmosphere over the absolute lowest price.

    3. Personal Touch vs. Standardization:

      • Hungry Bear Deli likely offers a more personal, human connection and maybe even seasonal or specialty menu items that change frequently.
      • Subway’s menu is standardized globally (though it might have small regional variations), emphasizing predictability and speed.




    Final

    Hungry Bear Deli leans into a cozy, local, potentially more artisan identity, whereas Subway maintains its global, convenience-centric brand.
    Both brands maintain an online presence that feels authentic to their respective identities. Their social strategies likely mirror these core brand differences—more local engagement from Hungry Bear, more broad promotions and campaigns from Subway. 

    Comments

    1. Jose Luna February 18, 2025 at 7:02 PM

      Hi Vanessa,

      I really liked your comparative analysis of Hungry Bear Deli and Subway. You captured the key differences between the two brands, especially in terms of visual presentation and customer profiles. Great job!

      Best,

      ReplyDelete

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