Week 2 Part B

 

1. Costco

https://www.costco.com/

 Costco is a multinational corporation operating a chain of membership-only warehouse clubs. Founded in 1983, it has expanded globally, offering a wide range of products, including groceries, electronics, and household items.

  • Costco has a presence on Facebook with 3 million followers and the last post day February 2,2025.
  • Instagram with 1.8 million followers and the last post day February 3,2025.
  • LinkedIn 583.000
Costco’s social media activity is relatively infrequent, with the most recent posts dating back to mid-January 2025. Despite having a significant number of followers, their engagement appears limited. This suggests that Costco relies more on its established brand reputation and membership model rather than active social media engagement





2.  Helados Mimos 

https://www.mimos.com.co/

Helados Mimos is a local ice cream locate in Colombia parlor chain known for its variety of flavors and quality products. Established in the 1990s, it has become a beloved brand in its community, offering both classic and innovative ice cream options.

  • Mimos has 116.000 followers on Facebook and teh last post day was on February 2, 2025.
  • Instagram 91.500, last post day on February 1,2025
  • X- No

  • LinkedIn 400.000

Helados Mimos actively engages with its audience on social media, particularly on Facebook and Instagram. Their regular posts and updates indicate a commitment to maintaining a connection with their local customer base. The follower counts, while modest, reflect a dedicated and engaged community.

Helados Mimmos has effectively harnessed the potential of non-traditional influencers to build a social media presence that stands out for its authenticity and natural appeal, setting it apart in a market often overwhelmed by conventional advertising messages.

In concluison has  a notable digital presence, with an active community on social media. However, it stands out that they have more followers on LinkedIn than on other platforms, which could indicate a focus on their corporate identity, business relationships, or a brand strategy more oriented toward the professional sector.





3. Versailles Cafe and Pastries

https://www.v-pastries.com/

  • Facebook No
  • Instagram 700 followers, last post day on February 1,2025
  • X- No
  • LinkedIn- No

Versailles Cafe and Pastries maintains a modest social media presence, with occasional updates on Facebook and Instagram. While their engagement is not as frequent as some businesses, their posts effectively showcase their products and cafe ambiance, appealing to their local clientele.

In addition to these strengths, the cafe has the potential to further enhance its social media strategy by incorporating more interactive elements. For example, sharing behind-the-scenes content, featuring daily specials or new pastry creations, and highlighting customer testimonials could create a more dynamic and engaging online presence.






4. Duolingo

https://www.duolingo.com/

Duolingo is an international language learning platform that offers free courses in various languages through its website and mobile applications.

Founded in 2011, it has grown to become one of the most popular language learning tools globally, serving millions of users.

  • Duolingo has 2.5 million followers on Facebook and the last day post was on December 29,2024.
  • Instagram 3.8, last post day February 3,2025
  • LinkedIn 661.000 last post day February 3,2025.

  • X- yes
  •  Youtube 5.36 million followers, last post day 1 month ago.

Duolingo maintains an active and consistent presence across multiple social media platforms.
They engage their audience with regular content, updates, ensuring timely interactions. Their substantial follower counts indicate a strong and engaged user base.

In addition to their main account on Instagram, they also operate separate accounts for Spanish, French, German, and Brazilian audiences. This multilingual approach not only broadens their reach but also enhances engagement with users around the world.

 It's also quite amusing how Duolingo consistently comments on posts—whether they're from highly recognized influencers or everyday users. Their comments are often very humorous, adding a lighthearted and engaging touch that resonates well with the online community.







5. Casera latin kitchen & Bakery

https://www.instagram.com/caserakb/?hl=en  Instagram

Casera is a small restaurant in Oceanside, CA, that serves Colombian and Peruvian food. In my opinion, the food and service are good, but it is not very busy. After checking their social media, I found that they only have an Instagram account with 1515 followers and the last post day was on January 4. This could limit their visibility and make it harder for them to attract new customers, as many restaurants rely on platforms like Facebook and TikTok for promotion and engagement. Expanding their social media presence could help them reach more people and grow their business.




Comments

  1. Alex VictoriaFebruary 6, 2025 at 12:45 PM

    Whoa, such a fascinating look at how various companies use social media! Some of them are surprisingly passive, particularly Costco, who has a sizable following but rarely updates. It raises the question of whether they're losing out on possible engagement. For an ice cream shop, Helados Mimos' emphasis on local participation makes logical, and their LinkedIn presence is a little surprising yet fascinating. I believe that Versailles Cafe would benefit from additional interactive content, but their modest but consistent approach seems to match their local vibe.

    ReplyDelete

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